Where Are We On The Social Distribution Hype Cycle?

NewsWhip tracks the spread of all content on social media. This is a frothy space, with dramatic increases in the volume of content being shared, and the corresponding traffic coming to publishers and brands from that content. Here, we try and explore where we are in the “social distribution hype cycle.”

Topsy replacement for newsrooms and content makers: NewsWhip Spike

We just spotted on Twitter an indication that twitter analytics company Topsy is no longer accepting new trials. We guess this is due to its acquisition today by Apple. Current online guesswork indicates that Apple will use Topsy to improve its app store and music recommendations, using social algorithms. A 100-strong engineering team dedicated to social…