How Do You Make A Story Go Viral?

Earlier this week, NewsWhip’s Social Media Editor Liam Corcoran spoke on the topic of attracting and keeping new readers through social media at the International Newsroom Summit in Amsterdam. The key points of the talk are outlined here. 

Where Are We On The Social Distribution Hype Cycle?

NewsWhip tracks the spread of all content on social media. This is a frothy space, with dramatic increases in the volume of content being shared, and the corresponding traffic coming to publishers and brands from that content. Here, we try and explore where we are in the “social distribution hype cycle.”